Scenario
- I'm a junior data analyst work in the marketing analysis team at Startbucks Malaysia.
- Starbucks Corporation is an American multinational chain of coffeehouses
- Chief Marketing Officer want to implement a marketing strategy to increase the number of customers
About company
- Click to visit their website
- Starbucks is a famous coffee brand in the world. Starbucks coffee company is headquartered in Seattle, Washington, USA; In addition, the airline has more than 23,000 stores in 64 countries.
- Began in 1971. Back then they were a roaster and retailer of whole bean and ground coffee, tea and spices with a single store in Seattle’s Pike Place Market. Today they are privileged to connect with millions of customers every day with exceptional products and more than 30,000 retail stores in 83 markets.
About character
- Starbucks Corporation - My workspace.
- Analysis marketing team - My team.
- Chief Marketing Officer - My manager
About project
This project develop based on 4 phase in the data analysis process: ask, prepare, process, analyze.
I will produce a report with the following each phase:
- A clear statement ****of the business task.
- A description of all data sources used.
- Documentation of any cleaning or manipulation of data.
- A summary ****of analysis results
Kickoff