Scenario
- I'm a junior data analyst work in the marketing analytics team at Cyclistic.
- Cyclistic is a company bike-share.
- The director wants to maximize annual membership.
About company
- In 2016, Cyclistic launched a successful bike-share offering. Since then, the program has grown to a fleet of 5,824 bicycles that are geotracked and locked into a network of 692 stations across Chicago. The bikes can be unlocked from one station and returned to any other station in the system anytime.
- Until now, Cyclistic’s marketing strategy relied on building general awareness and appealing to broad consumer segments. One approach that helped make these things possible was the flexibility of its pricing plans: single-ride passes, full-day passes, and annual memberships. Customers who purchase single-ride or full-day passes are referred to as casual riders. Customers who purchase annual memberships are Cyclistic members.
About character
- Cyclistic company - My workspace.
- Analysis marketing team - My team.
- Executive team - Will desice program marketing recommendation approve or not.
About project
This project develop based on 6 phase in the data analysis process: ask, prepare, process, analyze, share, and act.
I will produce a report with the following each phase:
- A clear statement ****of the business task.
- A description of all data sources used.
- Documentation of any cleaning or manipulation of data.
- A summary ****of analysis results.
- Supporting visualizations and key findings.
- Top three recommendations based on analysis results.